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Research papers

Ford's multicultural strategy

Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This...

Catalogue: Ethnic Marketing 2000
Authors: R. Scott Evans, Pat Richards
July 1, 2000
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Citation

Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ford-s-multicultural-strategy